Sull'Autore
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is mostra altro currently an independent brand consultant. (Bowker Author Biography) mostra meno
Opere di Scott Bedbury
Etichette
Informazioni generali
- Sesso
- male
- Luogo di residenza
- Seattle, Washington, USA
- Attività lavorative
- brand consultant
- Organizzazioni
- Starbucks (senior VP of marketing)
Nike (head of advertising)
Utenti
Recensioni
A New Brand World: Eight Principles for Achieving… di Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
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Statistiche
- Opere
- 1
- Utenti
- 160
- Popolarità
- #131,702
- Voto
- 3.2
- Recensioni
- 3
- ISBN
- 6
- Lingue
- 1