Jack Trout (1935–2017)
Autore di Positioning: la conquista della posizione vincente
Sull'Autore
John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In mostra altro 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners. Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82. (Bowker Author Biography) mostra meno
Fonte dell'immagine: By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=57247118
Opere di Jack Trout
Marketing e guerra|: l'applicazione delle strategie militari per la conquista dei mercati (1985) 289 copie
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (1998) 136 copie
Opere correlate
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Collaboratore — 118 copie
Etichette
Informazioni generali
- Data di nascita
- 1935-01-31
- Data di morte
- 2017-06-05
- Sesso
- male
- Nazionalità
- USA
- Luogo di nascita
- New York, New York, USA
- Luogo di morte
- Old Greenwich, Connecticut, USA
- Istruzione
- Iona College
- Attività lavorative
- marketing strategist
- Organizzazioni
- Ries Cappiello Colwell (advertising)
Utenti
Recensioni
Liste
My List (3)
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Autori correlati
Statistiche
- Opere
- 26
- Opere correlate
- 2
- Utenti
- 2,926
- Popolarità
- #8,755
- Voto
- 3.6
- Recensioni
- 21
- ISBN
- 169
- Lingue
- 14