David A. Aaker

Autore di Building Strong Brands

40+ opere 902 membri 5 recensioni

Sull'Autore

David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding mostra altro contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). mostra meno

Comprende i nomi: David Aaker, DA 0/P AAKER, David A Aaker -, Professor David A. Aaker, E. Iokhimshtailer D. Aaker, デービッド・A. アーカー

Fonte dell'immagine: Photographed by Margaretta K. Mitchell

Opere di David A. Aaker

Popolari Recenti

Building Strong Brands (1995) 184 copie

Strategic Market Management (1984) 128 copie

Managing Brand Equity (1991) 122 copie

Brand Leadership: The Next Level of the Brand Revolution (2000) 113 copie

Marketing Research (1980) 81 copie

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 copie

Developing Business Strategies (1988) 55 copie

Advertising Management (1975) 40 copie

Brand relevance. Marketing innovativo per spiazzare i competitori (2010) 22 copie

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 copie

Spanning Silos: The New CMO Imperative (1645) 15 copie

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — A cura di — 10 copie

Aaker on Branding: 20 Principles That Drive Success (2014) 10 copie

Marcas: Brand Equity, Gerenciando o Valor da Marca (1998) 7 copie

From Fargo to the World of Brands: My Story So Far (2005) 4 copie

Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 copie

Construir marcas poderosas (2014) 3 copie

Consumerism (1971) 3 copie

Estratégia de portfólio de marcas 2 copie

Liderazgo de marca 2 copie

Administração Estratégica de Mercado (2012) 2 copie

Liderazgo de marca - Lideres Del Management (2006) 2 copie

Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung (2015) 2 copie

Three threats to brand relevance strategies that work (2013) 1 copia

Managing Brand Equality 1 copia

Strategic Market Management (Strategic Market Managment) by David A. Aaker (1998-07-07) 1 copia

Relevancia de la marca : hacer a los competidores irrelevantes (2012) 1 copia

Como construir marcas líderes 1 copia

Construindo Marcas Fortes 1 copia

Pesquisa de Marketing (2ª Edição) 1 copia

On Branding 20 princípios que decidem o sucesso das marcas 1 copia

Marketing Research 2ed, Instructors Manual (1983) 1 copia

Brand equity. La gestione del valore della marca (2003) 1 copia

Le management du capital-marque (1997) 1 copia

Exito de Tu Producto Esta En La Marca, El (1997) 1 copia

Investigacion De Mercados (Spanish Edition) (2002) 1 copia

Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 copia

Multivariate analysis in marketing: theory and application (1971) 1 copia

The Lure of Global Branding 1 copia

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 1 copia

Esplora le opere

Opere correlate

Harvard Business Review on Brand Management (1999) — Collaboratore — 68 copie

Etichette

200GTE (6) 408 Sales/Marketing (2) 800BW (3) Aaker (3) advertising and marketing (2) ARF-Brands (4) Biblioteca (3) Brand management (14) Brand Marketing (3) Branding (40) brands (13) business strategy (4) business-marketing (5) C1 (7) computazione (3) Comunicazione (3) contabilità (3) da leggere (7) Daniele (2) David A. Aaker (5) Direzione aziendale (18) Economia - General (3) File #1 & 2 FS (2) Impresa (64) internazionale (3) IUGC Library1 (5) Leadership (8) Libro di testo (3) lplibrarymelbourne (3) Marca (3) Marca (22) Marcas (3) Marketing (103) Patrimonio di marca (8) Pianificazione strategica (4) Pubblicità (11) Ricerca di mercato (3) Saggistica (10) SKYHOUSE (3) Strategia (19)

Traduzione delle etichette attiva

Informazioni generali

Nome legale: Aaker, David Allen
Data di nascita: 1938-02-11
Sesso: male
Nazionalità: USA
Luogo di nascita: Fargo, North Dakota, USA
Istruzione: Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration)
Breve biografia: David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Utenti

Recensioni

Building Strong Brands di David A. Aaker

Lo mejor para posicionamiento de marcas.

Segnalato

juanjaimes99 | 2 altre recensioni | Aug 20, 2013 |

Spanning Silos: The New CMO Imperative di David A. Aaker

Spanning Silos, identifies the biggest challenge in global business today, working with and through the product, service and P&L silos within established businesses. David Aaker, discusses the challegnes fromm a CMO perspective, however this is an equally large challenge in the agency and marketing service partners of these organisations. A must read for anyone working in a managment position within a global company with responsibility for any cross border activity.

Segnalato

juliewalker11 | Nov 27, 2008 |

Managing Brand Equity di David A. Aaker

Read it and learn. Times may change, but as seen in Aakers examples, marketing never does. The principle still apply.

Segnalato

njtrout | Mar 25, 2008 |

Building Strong Brands di David A. Aaker

Yes, it's a marketing book, get over it. There's some fascinating stuff in this book, which gives a great incite into the world of global branding and marketing. A lot of the content is actually just common sense, but it is very clearly spelled out here - maybe too clearly in places, it's not always necessary to provide an example, a bullet point diagram and an explanation for each point. The book suffers a little towards the end when it starts talking about more specific cases which unless you're brand manager for Pepsi, you probably don't care about. It would also have been nice if the examples weren't all US and they weren't all 10 years out of date, but then the book can't magically update itself I suppose. A very well written and very interesting introduction to the field.… (altro)

Segnalato

sulkyblue | 2 altre recensioni | May 9, 2007 |

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