Al Ries (1926–2022)
Autore di Positioning: la conquista della posizione vincente
Sull'Autore
Fonte dell'immagine: Uncredited image found at Marketing in Progress
Opere di Al Ries
Marketing e guerra|: l'applicazione delle strategie militari per la conquista dei mercati (1985) 289 copie
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (2004) 140 copie
Opere correlate
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Collaboratore — 118 copie
Visual Hammer: Nail your brand into the mind with the emotional power of a visual (2012) — Prefazione — 2 copie
Etichette
Informazioni generali
- Data di nascita
- 1926-11-14
- Data di morte
- 2022-10-07
- Sesso
- male
- Nazionalità
- USA
- Istruzione
- DePauw University
- Attività lavorative
- advertising executive
consultant - Relazioni
- Ries, Laura (daughter)
Utenti
Recensioni
Positioning : the battle for your mind di Al. Ries
2445
Extremely useful book, reads almost like a psychology book as much as a marketing one.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
Some of out date information but really good concepts.
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
Liste
Premi e riconoscimenti
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Autori correlati
Statistiche
- Opere
- 19
- Opere correlate
- 2
- Utenti
- 3,455
- Popolarità
- #7,359
- Voto
- 3.6
- Recensioni
- 21
- ISBN
- 159
- Lingue
- 13
- Preferito da
- 1