The folder was published on the occasion of the exhibition 'Reclame Kunst' at the Stedelijk Museum Amsterdam from 25 October - 24 November 1935 organised by the VANK committee for temporary exhibitions of modern applied art in cooperation with the Genootschap voor Reclame (Society for Advertising).
The folder contains a list of the participants to the exhibition and the exposed works.
Signed in print top left on the front side. On the back C.A. Spin is mentioned as the printer.