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Sto caricando le informazioni... Wal-Mart Wars: Moral Populism in the Twenty-First Centurydi Rebekah Peeples Massengill
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This analysis of the rhetorical strategies surrounding the arguments over whether Wal-Mart is “good" or “bad" is less about Wal-Mart itself and more about how our political and social language is divided between those groups that consider themselves conservative or traditional and those who consider themselves liberal or progressive. Massengill looks at the public debate over Wal-Mart stores—the “big box wars" about wages and economic impact—from the perspective of the arguments being made by each side, including the arguments and language used by Wal-Mart’s formidable PR machine.
Wal-Mart is America’s largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America’s increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between “Main Street” and “Wall Street” as the fate of workers under globalization and the ability of the private market to effectively distribute precious goods like health care take center stage. In Wal-Mart Wars, Rebekah Massengill shows that the economic debates are not about dollars and cents, but instead represent a conflict over the deployment of deeper symbolic ideas about freedom, community, family, and citizenship. Wal-Mart Wars argues that the family is not just a culture wars issue to be debated with regard to same-sex marriage or the limits of abortion rights; rather, the family is also an idea that shapes the ways in which both conservative and progressive activists talk about economic issues, and in the process, construct different moral frameworks for evaluating capitalism and its most troubling inequalities. With particular attention to political activism and the role of big business to the overall economy, Massengill shows that the fight over the practices of this multi-billion dollar corporation can provide us with important insight into the dreams and realities of American capitalism. Non sono state trovate descrizioni di biblioteche |
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Rebekah discusses Wal-Mart's practices from about 2000-2006, a couple of the organizations that criticized them, and Wal-Mart's reactions and responses to the criticism.
She polarizes and politicizes the arguments, asserting, if I interpreted correctly, that the Wal-Mart executives, labor force and shoppers think in small, personal, microeconomic terms, are commonly evangelical, and conservative; and the groups, organizations, and enlightened citizens against their practices think in big-picture, socially conscious terms, are elite, intelligent and progressive.
In a nutshell, if I gleaned correctly, she assesses that while she felt that the union-backed Wal-Mart Watch (WMW) group had the better moral cause, Wal-Mart and it's group, Working Families for Wal-mart (WFWM), had more compelling rhetoric based on family values, which she advises the former to adopt. ( )