Preston John
Autore di 21st Century Advertising for New Home Builders
Preston John è John Preston (7). Per altri autori con il nome John Preston, vedi la pagina di disambiguazione.
Opere di Preston John
Etichette
Informazioni generali
- Sesso
- male
Utenti
Recensioni
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.Received this as an Early Reviewer book. Shared this with my husband who is the builder in the family. He found it very interesting and helpful. Reinforced some ideas he had, and gave new ones for advertising homes.
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.Everything may have changed, but you wouldn't know it from this book. It's the same old marketing rules-of-the-road in a slightly updated, but inconsequential package. Two thumbs down.
Questa recensione è stata scritta per Recensori in anteprima di LibraryThing.The book is barely readable. The pages are small with a big font. As a result, there are but a handful of sentences on each page. You are turning the page before a thought has even appeared.
Even with such a short book, it is in need of some strong editing to get the message across and remove the ramblings.
Even with such a short book, it is in need of some strong editing to get the message across and remove the ramblings.
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Autori correlati
Statistiche
- Opere
- 1
- Utenti
- 9
- Popolarità
- #968,587
- Voto
- 2.6
- Recensioni
- 4
- ISBN
- 216
- Lingue
- 8
What you’ll find inside, however, is a brief little refresher on the basics of marketing and advertising, the kind that you might find yourself subjected to at an overpriced motivational seminar. With its small novelty book dimensions, the book looks, feels, and reads like something you might receive in a goody bag at such an event.
The book opens with an eight page comparison of the housing market to buying eggs, and the level of usefulness never really rises above that. The selling of new homes is neatly broken down into “The 5M’s” (which I will not reveal out of courtesy to prospective readers), which are listed and explained in great detail, but with as little actual detail as possible.
All of the advice and information given is done so in the broadest of general terms. For example: the chapter titled “Questions & Answers” contains only three questions spend over six (little) pages, and the answers are overwhelmingly self-explanatory. “How should I handle TV advertising?” The answer given, of course, is that you should hire a professional advertiser.
The author urges new home builders to purchase and utilize the proper computer software to chart and analyze their market research, but makes no attempt to recommend any specific programs. The chapter dedicated “Online Advertising” does not site a single website. Not even willing to offer the proper documentation for the definition of “Market”, the author forgoes an actual dictionary and instead offers his own definition of what you might find “If you were to look it up in a very conservative dictionary.”
If you were to look up advice in a very informative book, you might actually find detailed examples and lists of sources for further research. Unfortunately, this isn’t that kind of book.… (altro)