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Selling new homes just got easier...the 5 M's come together to create a "beyond advertising" marketing strategy that ensures maximum conversion of all sales prospects; even those you didn't know you had! 21st Century Advertising for New Home Builders: Everything had Changed is the only appropriate guide for new home builders when it comes to current advertising, sales and marketing strategies in today's industry. The general purpose is still the same. You want to sell homes; as many homes as possible. But the methods have changed. With the aid of this easy to follow, step by step guide you'll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry... Don't get left behind!