Doug McKenzie-Mohr
Autore di Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Sull'Autore
Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. The founder of community-based social marketing, he is a professor of social psychology at St. Thomas University in New Brunswick and has won awards for his research. William mostra altro Smith is the Executive Vice President of the Academy for Educational Development in Washington DC. For over twenty years, he has led the Academy's work in public health communication and social marketing programs in over 65 countries around the world. mostra meno
Opere di Doug McKenzie-Mohr
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Fostering Sustainable Behavior: An Introduction to… di Doug McKenzie-Mohr
A reasonably good guide to how to persuade individual's to change their behavior to a more frendly paradigm. Operates within the market based system to change individual behavior without having to radically change society. Perhaps that's its greatest weakness.
Statistiche
- Opere
- 3
- Utenti
- 113
- Popolarità
- #173,161
- Voto
- 3.6
- Recensioni
- 1
- ISBN
- 7