Guy Kawasaki

APE: Author, Publisher, Entrepreneur-How to Publish a Book is Guy Kawasaki’s new self-published ebook on, well, self-publishing and ebooks. The book opens with a short narrative about Kawasaki requesting 500 ebook copies of Enchantment from a traditional publisher, who was unable to smoothly complete such a seemingly-simple request. Penguin didn’t handle ebooks, and Apple suggested buying and scratching off 500 gift cards and entering 500 redemption codes into the App store. If that’s the best publishers could do for the author of a New York Times bestseller, Kawasaki thought, it might be time to think about a different model, like self publishing.

APE is overwhelmingly a guide to the world of self-publishing, but large sections of the book are thoughtful meditations on the nature of publishing, on defining oneself as an author, and what makes a successful book. One doesn’t need to fully agree with everything Kawasaki says in order to enjoy his thoughts on reading, writing, and publishing.

Read the rest… (altro)

If you are interested in getting a jump on using social media for your business or non-profit, I would strongly recommend The Art of Social Media: Power Tips for Power Users* by Guy Kawasaki and Peg Fitzpatrick. The authors have put together a book that is part to-do list and part resource guide. This should be your quick start guide. READ MORE… (altro)

I just finished Guy Kawasaki's book, What the Plus!: Google for the Rest of Us*. I picked up the book because I am interested in Google , and I recently got newly excited about using it after watching a learn.extension.org presentation Google Quickstart with Stephen Judd.
While I downloaded the Kindle version, the paperback version weighs in at 208 pages. In 19 chapters, Kawasaki provides a great primer on Google . The book is a quick read but provides a wealth of information gleaned from his personal experience. It was fun to read a book written by someone who so thoroughly enjoyed his topic. Read more… (altro)