Shel Horowitz

I've been trying to get through this book. I'm struggling NOT because the book is a drag--it's actually quite fun, and has good, practical information about marketing on a shoestring. It's more that I find marketing at all such a drag that I get somewhat paralyzed. But when I'm ready for it, this is a book that I'll add to my personal library. I'm going to try his other marketing book, too.