James L. Heskett
Autore di La catena del profitto nei servizi
Opere di James L. Heskett
The Value Profit Chain : Treat Employees Like Customers and Customers Like Employees (2003) 26 copie
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage (2008) — A cura di — 19 copie
NYPD New 1 copia
Etichette
Informazioni generali
- Sesso
- male
Utenti
Recensioni
Potrebbero anche piacerti
Autori correlati
Statistiche
- Opere
- 14
- Utenti
- 202
- Popolarità
- #109,082
- Voto
- 4.1
- Recensioni
- 1
- ISBN
- 18
- Lingue
- 3
- Preferito da
- 1
It's interesting that still, today, most people haven't come to grips with these facts and still consider "real " jobs as those in manufacturing or in agriculture ...where people produce "things".
Heskett's book, in many ways is prescient. He draws attention to the growing importance of service industries and works through the basic elements of what a Strategic service vision might look like for a forward looking service company...all fairly straight forward really: Target market segments; the service concept (what are the important elements of the service ...in terms of results for customers); the operating strategy (operations, finance, marketing, organisation, human resources, control); and the service delivery system (including role of people, technology, equipment, facilities, layout procedures).
I think, basically, Heskett gets the issues right but he was writing pre-internet and so much has changed with service delivery because of the internet. Basically, the book is very dated..so only two stars from me.… (altro)