Robyn Blakeman
Autore di Integrated marketing communication : creative strategy from idea to implementation
Sull'Autore
Robyn Blakeman is associate professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, and Nontraditional Media in Marketing. She was responsible for designing and mostra altro developing the first online IMC graduate certificate and online IMC graduate program in the country. mostra meno
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Statistiche
- Opere
- 6
- Utenti
- 31
- Popolarità
- #440,253
- ISBN
- 27