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Sto caricando le informazioni... Building & Running a Successful Research Business: A Guide for the Independent Information Professionaldi Mary Ellen Bates
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. A really impressive "how to start your own business" book. What's a bit unusual is that the massive middle portion of this book is a great primer for virtually anyone who is interested in starting an independent business, including how to set up a web site, how to budget for the lean times, and how to write a strategic plan and a marketing plan. One of the very few negative comments is that the author pushes an industry group in almost every chapter and then includes a write-up about it in an appendix (you'd think that the book was published by the group, but it wasn't). ( ) Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele. About the Author Mary Ellen Bates is the owner of Bates Information Services, an Internet research consulting firm. She is a contributing editor of The Information Advisor and a columnist for online topics for EContent and ONLINE magazines. She is the coauthor of Researching Online for Dummies and the author of Mining for Gold on the Internet and The Online Deskbook. She lives in Washington, D.C. nessuna recensione | aggiungi una recensione
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process--introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)025.5Information Library and Information Sciences Administration; Departments Services and programs for usersClassificazione LCVotoMedia:
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