Hey Kidz! provides a solid grounding in the current media strategies that target youth as the most sought-after demographic target, and leads readers to the understanding that advertising drives most of everything they experience. The author goes on to explain how youth can tap into an unrealized power through creating their own messaging content and use it to change the world. With an emphasis on community-building, teamwork, historical research, and self-expression, this empowering book is a primer on media activism for young people, their teachers, parents, youth organization leaders, librarians, and activists. It serves as a guide for youth who have a problem with the way the world works but don't yet know how to articulate their demands or how to achieve their goals for world change.