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Sto caricando le informazioni... The Social Media Bible: Tactics, Tools, and Strategies for Business Successdi Lon Safko, David K. Brake
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 Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro.   ) paulsignorelli | Nov 26, 2010 |  Als u wilt groeien, zult u verbonden moeten blijven met uw stakeholders. Lon Safko en David K. Brake tonen hoe u collectieve wijsheid en virale waarde inzet voor uw stakeholders en vooruit blijft op uw concurrenten. Inhoudsopgave Introduction Acknowledgments PART I: Background Basics and Tactics 1 What Is Social Media? 2 The Social Media Ecosystem 3 Say Hello to Social Networking 4 Everyone's a Publisher 5 It's Not Your Father's E-Mail 6 The World of Web Pages 7 The Internet Forum 8 The Ubiquitous Blog 9 The Wisdom of the Wiki 10 A Picture Is Worth a Thousand Words (Photo Sharing) 11 Talking About the Podcast (Audio Create) 12 Got Audio? (Audio Sharing) 13 Watch Out for Vlogs (Video Create) 14 Got Video (Video Sharing) 15 Thumbs Up for Microblogging 16 Live from Anywhere - It's Livecasting 17 Virtual Worlds-Real Impact 18 Gaming the System: Virtual Gaming 19 RSS-Really Simple Syndication Made Simple 20 Spotlight on Search (Search Engine Optimization) 21 Marketing Yourself (Search Engine Marketing) 22 The Formidable Fourth Screen (Mobile) 23 Let the Conversation Begin (Interpersonal) PART II: Tools 24 Social Networks 25 Publish 26 Photo 27 Audio 28 Video 29 Microblogging 30 Livecasting 31 Virtual Worlds 32 Gaming 33 Productivity Applications 34 Aggregators 35 RSS 36 Search 37 Mobile 38 Interpersonal PART III: Strategy 39 The Four Pillars of Social Media Strategy 40 Your Social Media SWOT Analysis 41 The ACCESS Model 42 Evaluate and Organize Existing Resources 43 Your Implementation Plan Biographies of our experts Index vpod2009 | Dec 1, 2009 | nessuna recensione | aggiungi una recensione
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth. Non sono state trovate descrizioni di biblioteche |
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 Google Books — Sto caricando le informazioni...GeneriSistema Decimale Melvil (DDC)658.872Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia: (3.8)
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