Desde Leader Summaries recomendamos la lectura del libro La ciencia del caos, de Philip Kotler y John A. Caslione.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, gestionar situaciones de crisis.
En el siguiente enlace tienes el resumen del libro La ciencia del caos, Estrategias empresariales para superar una crisis económica: La ciencia del caos ( )

Well - another book which was brainstorming me a lot !
Useless to say how Today we often manage with turbulence hence be well prepared means well understand the complex metaphor: Turbulence and Chaos; Vulnerability and Opportunity !
Therefore Taking the good decisions at the end ...

Sunday, Jun 19 2011 ( )

This book is very focused on today's volatile business world, and I really enjoyed reading it. I recommend this book for the business owner who needs practical "fix it now" advice. The reader will gain so much insight just by reading chapter 2, as it covers topics I'm sure today's business owner is struggling with. I.E. - resource allocation, across the board spending cuts, quick fixes to preserve cash flow, and reducing sales related expenses, etc.

I particularly found a passage in the book that rings true and reinforces my stance that who we are is more important than what we do. The authors state, "So a company's internal and external behavior leaves a legacy that affects the stakeholder's future mindsets and behavior toward the company. Often times this reveals the absence of the company's authenticity, a quality that is becoming increasingly important to consumers." Being authentic in your marketing and business operations in imperative in maintaining happy customers that return. I recommend this book. ( )