Information architecture is a new field in web design, crucial for designers of all disciplines, in a world where web design is both more in demand and less profitable than ever before. No company's visual communication is complete without a website, but companies are no longer satisifed with websites that merely look good. Now they must work hard as well -- they must answer users' needs, keep them on the site for the longest possible time, and make sure they return. Only with good information architecture will a website achieve these goals. Information Architecture for Designers introduces the skills and techniques of effective information design for the web in approachable, accessible, and logical language. Crammed with practical step-by-step processes, and connected to its own website with off-the-peg downloadable and useable templates, the book is a practical solution for designers who need these new skills. It will be a standard text for professional and education design libraries for years to come. Book jacket.