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The Second Bounce of the Ball: Turning Risk into Opportunity

di Ronald Cohen

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271872,380 (4.5)Nessuno
'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.… (altro)
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I read a chapter of this a day. Easy to read, interesting glimpse into a very successful individual's career. As I don't plan to become an entrepreneur I'm not sure how useful my reading of the book was, but it gave me a good picture of what doing so might involve! Cohen's position of being both an entrepreneur himself, but also someone who has invested in (and hence seen the workings of) many other business, over a long period of time, provides a perspective it would be hard for most to give. ( )
  fluteflute | Jul 10, 2014 |
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'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

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