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Honest signals : how they shape our world (2008)

di Alex Pentland

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How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based "honest signaling," evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge--a "sociometer"--to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by "reading" our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Using this "network intelligence" theory of social signaling, Pentland describes how we can harness the intelligence of our social network to become better managers, workers, and communicators.… (altro)
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My boss read this book recently and has been referencing it, so I figured I should at least know what he's talking about... Really interesting research - that we're always sending subliminal signals with our tone, pitch, minute body language, etc. - and that this impacts our conversations, business pitches, relationships. Cool. Makes sense. But the author basically says that these things are so ingrained and nuanced that we don't even know we're doing them and they're hard (if not impossible) to detect and modify. So I was left know that these "honest signals" are very important, but I can't do anything about the signals I'm sending... that was a let down. ( )
  szbuhayar | May 24, 2020 |
This is a summary of 10+ years of the author's research on bodily signals that we give off as we interact with one another. The two main ideas are that 1) such signals are 'honest' (cannot be effectively faked or suppressed) and 2) they are highly predictive of the outcome of our interactions. What I liked about the book is the interesting conjecture that such signals may be our species-specific adaptation of quorum sensing mechanisms visible in other social animals (e.g. bees). What I didn't like is that I found the definition of the dependent variable (what is being predicted based on the signals observed) much too vague. On balance, an interesting book with a novel and far reaching perspective with some rather direct practical applications for those whose job it is to be persuasive. ( )
  stefano | Nov 28, 2010 |
One of the books that help us develop a new perspective on human communication and organization. The concept of network intelligence naturally makes me think about collective intelligence.

Even though the book has its problems (repeating something may be a good practice in some contexts but I believe this time it is overused). I was very surprised that the book did not include a single reference to Gerd Gigerenzer and his 'Gut Feelings: The Intelligence of the Unconscious' [1]

Whatever can be said about this book, I think it is worth its value even for introducing the concept of 'sociometer' ;-)

http://www.amazon.com/Gut-Feelings-Intelligence-Gerd-Gigerenzer/dp/0670038636 ( )
  EmreSevinc | Apr 30, 2009 |
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How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based "honest signaling," evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge--a "sociometer"--to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by "reading" our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Using this "network intelligence" theory of social signaling, Pentland describes how we can harness the intelligence of our social network to become better managers, workers, and communicators.

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