The General Management Perspective and Business Policy Bright Horizons 1987 Head Ski Company, Inc Phil Knight: CEO at Nike (1983) Serengeti Eyewear: Entrepreneurship with Corning, Inc. 1. What is Strategy Crown Cork and Seal in 1989 Asahi Breweries Wal-Mart Stores Komatsu Limited and Project Corning Incorporated: A Network of Alliances 2. Industry and Competitive Analysis Harcourt Brace Jovanovich, Inc. Firestone, Inc. Globalization Ingvar Kampred and IKEA Apple Computer - 1992 Bill Gates and the Management of Microsoft 3. Personal Values and Corporate Strategy Salvatore Ferragamo SPA Schlumberger Ltd.: Jean Riboud Excerpts from "A Certain Poetry" by Ken Auletta The Body Shop International 4. Relating Strategy to Social Responsibility BayBank Boston RU 486 (A) 5. Building Strategy Adam Opel AG (A) Intel Corporation - Leveraging Capabilities for Strategic Renewal The Harvard Business School 6. Building Organizational Capabilities The Adams Corporation (A) Colgate Palmolive Co. in Transition (A) The Lincoln Electric Company Johnsonville Sausage Co. (A) Banc One Corporation 1993 ABB Deutschland 7. Transforming an Organization Richardson Sheffield Jack Welch: GE's Revolutionary Marks and Spencer:Sir Richard Greenbury's Quiet Transformation The Battle of Mannheim 8. Managing Relationships Basic Industries Kentucky Fried Chicken (Japan), Ltd. Cleveland Twist Drill (A) Richardson Hindustan Ltd. (Abridged) 9. Building A General Management Career Gurcharan Das' Career Choices Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive