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Sto caricando le informazioni... Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)di Michael Oriard
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. There is a lot of information in a very approachable format on the history of the NFLs development from the 1960s to about 2006. The good, the bad and the ugly all show up and it helped make sense of a lot of the things I saw happening growing up but never really understood. ( ) nessuna recensione | aggiungi una recensione
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial? Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)796.332The arts Recreational and performing arts Athletic and outdoor sports and games Ball sports Inflated ball driven by the foot American footballClassificazione LCVotoMedia:
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