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The End of Fashion: How Marketing Changed the Clothing Business Forever

di Teri Agins

Utenti	Recensioni	Popolarità	Media voti	Citazioni
156	3	175,854	(3.67)	1
"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--BOOK JACKET.… (altro)

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Pretty interesting, if a little unfocused. I was surprised to learn how some of the business aspects of the fashion world work. I thought her ideas about what happened to fashion were right on. I would give it a higher rating if it didn't ramble so much, and still leave me with some unanswered questions.

I disagree with the people here that say it's outdated, not much has happened in the last 10 years and that's one of the points of the book. I suspect that it would be mostly younger people that think there have been big changes since this book was written, they wouldn't realize how much faster fashion moved in the past, and what a wider arc it took.

This just fits with my broader theme that fashion, music, art, and most popular entertainment has been winding down for the last 20 years and now it's pretty much at a standstill. (

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bongo_x | Apr 6, 2013 |

http://kdegelau.blogspot.com/2006/06/end-of-fashion.html (

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kated | Aug 3, 2006 |

"fashion = business, not art"
"This book is like a kitchen and every single page is a recipe..."
Source Reviews on Amazon

lechat | Jul 21, 2006 |

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"The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--BOOK JACKET.

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