A Corporate Manifesto for the New Century
The people of the world need new ideas if industrial development is evolve into something other than the rich getting richer, the poor getting poorer. These strategies leave nature – and by implication all of us – suffering and funding the collateral damage

Stuart L. Hart challenges today’s corporations with a new manifesto are being challenged to rethink their worldwide strategies. Managers will have to harmonize concerns for the planet with wealth creation. Citing case studies and practical advice, he argues unlimited opportunities for profitable business growth will find those companies that apply innovative technology and solutions to the world’s social and environmental problems.

The management professor at Cornell’s Johnson Graduate School of Management, argues “one-size-fits-all” “command and control” approaches to production and supply are done. They need to be replaced by locally-responsive, locally-responsible and sustainable solutions based on local knowledge.

Only companies with the right combination of vision, strategy, and structure will succeed in developing more inclusive forms of commerce that lift the entire human family while at the same replenishing and restoring nature.

To address the world’s ills, Hart argues effectively in this ambitious book, economic opportunity must be in tune with local economies. The days of being in conflict with them are over. ( )