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Sto caricando le informazioni... Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Lifedi Lisa Cron
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. The premise is interesting but there's far too much repetition to make this a good read. It comes across as condescending and Cron ignores her own premise by having so few concrete examples to illustrate her points. ( ) nessuna recensione | aggiungi una recensione
A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story. "A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author ofThe Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author ofWired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It'stheway. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)809.923Literature By Topic History, description and criticism of more than two literatures By topic NarrationClassificazione LCVotoMedia:
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