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Sto caricando le informazioni... Culture Is Our Businessdi Marshall McLuhan
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Well, he saw what was coming, and now we are awash in an information bath. MM was less punchy in his writing in this early work, but the vision of our future was begining to take shape. This is a useful book for those who wish to be media historians. ( ) Marshall McLuhan is the challenge author for the month of February for this year's Canadian book read. As he was a communications theorist, I'm sure I've read his work when I was film theory student. Culture Is Our Business by Marshall McLuhan is a dialectical journal on the state of Western advertising as a reflection of culture at the close of the 1960s. Now separated from the source material, these quips read more like free verse slam poetry than responses to images and slogans that were at one point ubiquitous. Now, though, looking back at a slice of popular (primarily American, though there are some Canadian, British, and European ads included) culture as represented by headlines, full page (black and white) ads and slogans, it's difficult to assess sometimes which are the quotes and which are the responses. So I'm sure a portion (and it might be as high as 50%) But there were moments when I could see the same old dialog that is still being bandied about — especially worries about the current generation of youth or expectations that they will be fundamentally different because of "new media." Think now of the high expectations we put on Millennials at the expense of the previous generations. I'm apparently too old to know how to use a computer or a Smart Phone but my children are somehow genetically programmed to do both from birth (both are fallacies). As this is such a dense book, I did some live micro-blogging of what I was reading on my Tumblr site. nessuna recensione | aggiungi una recensione
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)301.2Social sciences Social Sciences; Sociology and anthropology Sociology and anthropology Formerly: Culture and cultural processesClassificazione LCVotoMedia:
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