As writers, we are often alone in our caves with our typing devices and our overactive minds. Whether we know it or not, what we are lacking is that sense of community, the mentorship and comradery from other writers. This is especially true when it comes to publishing and promoting our books. The world of publishing is changing rapidly and most of us don’t know which way to turn. The Tao of Book Publicity by Paula Margulies is a succinct book packed with concrete and sage advice to help those of us that are lost find, in the Daoist sense, our way. Whether you’re going Indie, or have that elusive traditional book deal, you need to promote your book and yourself. Margulies provides an excellent way to start. ( )

In The Tao of Book Publicity, author Paula Margulies utilizes her thirty years of experience as a book publicist to provide authors and the literary community with a comprehensive and informative self-help guide to book promotions.

This is an all inclusive a-to-z guide that provides valuable insight into the common practice of book publicity. With simple steps that will take the stress out of the marketing side of book publishing, this useful reference guide will definitely benefit the traditional and self-published author.

Utilizing the Tao Philosophy, the author provides the author with informative chapters on all aspects of book promotion: author platform, working with publicists, writing and editing, choosing book covers, press releases, timing of book publicity, booking events, working with book review bloggers and virtual blog tours, book distribution, social media, and links to helpful publishing resources.

As a virtual book tour coordinator and book reviewer/blogger, I think that Ms. Margulies provides authors and those involved in the literary industry with a helpful guide that can be easily referenced back to from time to time.

I think the most important advice that Ms. Margulies provides the author is: "rushing a piece of writing to market without the proper preparation, revision, editing, and packaging, can be a recipe for failure." "Write the best books that you possibly can. If a book is poorly written or riddled with typos and grammatical errors, the book isn't likely to move. Likewise, if the book title is off-putting, or the cover art is wrong for the book or the target audience, the book won't fly when you are trying to promote it." I can't tell you how true this advice really is, as a book reviewer, if the book is poorly edited, than no matter how intriguing the book topic and description is, the enjoyment of reading the book is greatly diminished in the eyes of the readers.

I would definitely recommend adding The Tao of Book Publicity to your collection. This is a resourceful guide for everyone who is involved in the literary industry.

Disclaimer: I received a copy of the book from the author / publisher in exchange for my honest review.

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