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Sto caricando le informazioni... Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empiredi BOB KEALING
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. It's good to read this story; of course a woman really made Tupperware a success! ( ) The story picked up towards the end when an entire Tupperware Jubilee was stranded on a island during a storm. Who would have thought that people would have had a party with volunteer transportation? In boats? That's crazy! The motto of the story is: get your contract in writing. That was Wise's big mistake. Also that hubris is a bitch. She should have read her Shakespeare! Found this at the Deep Creek Dollar Tree. Who knew?? I am mildly obsessed with microhistories, I read a ridiculously awesome book on the "dark side of Beanie Babies" last year so when I saw that this book was about the Tupperware Party empire I knew I would have to read it. Easily readable and filled with pictures, this book hooked my interest immediately. Bob Kealing does an excellent job telling the story of Earl Tupper, his amazing invention and the woman who practically created direct selling and home shows as we know them. Brownie Wise perfected the art of home shows and empowered an entire generation of stay at home women. Her business savvy helped Tupperware grow more than Earl Tupper could have ever imagined. But as Brownie Wise got more and more positive press about being a businesswoman in the 50s so did Early Tupper's resentment of her, Brownie was seen as the figurehead of the company and basically ran things unchecked. Kealing tells the story of the rise and fall of Brownie Wise and it's one of the greatest business stories you've never heard. I received this book for free from Blogging for Books in return for my honest, unbiased review. nessuna recensione | aggiungi una recensione
"The incredible story of Brownie Wise, the Southern single mother--and postwar #Girlboss--who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008--and optioned by Sony Pictures, with Sandra Bullock attached to star--this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon"--
"Soon to be a major motion picture starring Sandra Bullock, the incredible story of Brownie Wise, the Southern single mother who built, and lost, a Tupperware home-party empire"-- Non sono state trovate descrizioni di biblioteche |
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