Fai clic su di un'immagine per andare a Google Ricerca Libri.
|
Sto caricando le informazioni... More Words That Selldi Richard Bayan
   Nessuno Sto caricando le informazioni...
 Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro.  gyokusai | Jan 29, 2008 |  nessuna recensione | aggiungi una recensione
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types. Non sono state trovate descrizioni di biblioteche |
Discussioni correntiNessunoCopertine popolari
 Google Books — Sto caricando le informazioni...GeneriSistema Decimale Melvil (DDC)659.1014Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificazione LCVotoMedia: (4.83)
Sei tu?Diventa un autore di LibraryThing. |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1
Like its predecessor, Words That Sell, this one’s an extremely helpful collection: not of the tried and true this time, but from several fields where regular thesauri can help you only so much. You get lists for “cerebral,” “plain,” “emotional,” or “upscale” words and such. Then you get lists for, well, special interest advertising like real estate or employment ads. To top it off, you get lists for flavors or fragrances which always come in handy. What’s really sweet about these lists is that they still don’t stifle your creativity but help you to be more specific, which is another mantra in advertising. And, yes, browsing these lists can give you ideas too!