Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy "Marketing, Real People, Real Decisions with MyMarketingLab with Pearson eText 2e, " (9780273758594) if you need access to the MyLab as well, and save money on this brilliant resource. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?