Because trademark rights in the United States are based on use, when a trademark is not used or is used incorrectly, even for a relatively short period of time without justification, the mark may be deemed abandoned. Once abandoned, others may adopt and use the mark. Avoid the risk of loss of rights. This is a comprehensive book on trademarks that covers trademark intelligence, an overview of trademark law, trademark protections, trademark infringement, trade dress, trade name, the trademark prosecution process, the drawing page, foreign and international registrations, trademark maintenance, trademarks and licensing, trademark assignments, and trademark enforcement, and includes sample forms and agreements and checklists. Trademarks benefit both trademark owners and consumers. The trademarks of your company are valuable assets of your business and should be treated with care.