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Sto caricando le informazioni... The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Marketsdi Brant Cooper
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"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"-- Non sono state trovate descrizioni di biblioteche |
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 Google Books — Sto caricando le informazioni...GeneriSistema Decimale Melvil (DDC)658.4Technology Management and auxiliary services Management ExecutiveClassificazione LCVotoMedia: (4.19)
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"Man, being biological, follows biological patterns. So do man-made things." Including entrepreneurial business ventures, according to the authors. Due to a convergence of factors, from lower barriers to entry to greater access to capital, we are now seeing the beginning of an unprecedented rate of technological evolution. If they're going to keep up, business practices will have to evolve, too.
That's where The Lean Entrepreneur comes in. Cooper and Vlaskovits integrate principles from a variety of complementary sources, from traditional lean thinking, to customer development, to design thinking, all of which come down to applying the scientific method to designing your business. Using these principles, they lay out a clear path showing how to establish values and culture, identify market segments, define a value proposition and refine the value stream, interact with customers and run experiments to de-risk your business model, navigate data without drowning in it, and more.
It all adds up to the deep insight that the information technology revolution we are undergoing has been made possible by, and is helping to accelerate, an underlying value creation revolution. This creates a virtuous spiral in which, despite the continuously disruptive nature of innovation, we are increasingly better off. Or as the authors put it: "The best way to navigate the near future is to hyperfocus on creating value for customers and moving at the speed of the Internet. We'll show you how." That's what The Lean Entrepreneur is all about, and they largely live up to that promise.
Readers might also want to check out Lean Thinking and The Startup Owner's Manual for more background, and and The Rational Optimist: How Prosperity Evolves and The Lagoon: How Aristotle Invented Science for broader perspective.
http://www.amazon.com/review/R1WH799L01B8B4 (