UtenteMindapples

As many readers will know, my book, A Mind for Business, is out now published by Pearson, and I wanted to give a little background as to why I wrote it, and how it relates to our work here at Mindapples.

That’s because, in addition to the obvious commercial reasons for writing it, this book is actually rather important to me. Though my background over the past decade has been more in innovation and social change than the study of how our minds work, this subject has fascinated me more and more over the years, and has become the core of both the Mindapples campaign and the changes I now hope to see in the world.

See link for more info: http://mindapples.org/2015/02/23/why-i-wrote-a-mind-for-business/

Mindapples helps everyone take care of their minds like we take care of our bodies.
We want to make looking after our minds should be as natural as brushing our teeth, because if that happens, everything will change – how we run our businesses, how we support our young people, how we deliver healthcare, and even how we organise our society