Recensioni
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'You may wonder what the heck judo has to do with the business world, but Yoffie and Kwak use the judo metaphor with perfect sensibility.'-Dallas Morning News
By mastering the principles of movement, balance, and leverage, practitioners of judo strategy learn to overcome more powerful opponents. David B. Yoffie and Mary Kwak argue that the same principles can help companies defeat larger and stronger competitors. Using vivid examples from various companies, the authors explain how buisnesses can build and defend positions of relative strength while transforming their opponents' capabilities into disadvantages.
David B. Yoffie is the Max and Doris Starr Professor of International Business Adminsistration at Harvard Business School. Mary Kwak is a Research Associate at Harvard Business School.
Contents
Preface
ackowledgments
1 An introduction to judo strategy