Tomasz Tunguz

Print ISBN: 978-1-119-25723-3 | US $25.00 | CAN$30.00 | JUl 2016

Creating a Data-Driven Culture explores the cultural changes big data brings to business,
and shows you how to adapt your organization to leverage data to maximum effect.
Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data,
business intelligence, and business strategy to provide a blueprint for companies looking
to move head-on into the data wave. Instrumentation is discussed in detail, but the core of
the change is in the culture—this book provides sound guidance on building the type of
organizational culture that creates and leverages data daily, in every aspect of the
business.
• From decision-making and strategy to shipping and sales, this book shows you how
data makes better business
• Details how to instrument your company for maximum beneft
• Takes a deeper look at big data in business, and shows you how to shift internal
culture ahead of the curve to leverage it… (altro)