Immagine dell'autore.
2 opere 300 membri 13 recensioni

Sull'Autore

Comprende il nome: Bill Tancer

Fonte dell'immagine: John Burlinson

Opere di Bill Tancer

Etichette

Informazioni generali

Utenti

Recensioni

Market research using aggregated online behavior and illustrating principles of viral behavior described in Gladwell's _Tipping Point_. Interesting, fun to read, short. Detailed analysis of Tila Tequila as a "superconnector". Inventing your own Claritas PRIZM geodemographic market segmentation could become a fun party game. Am I bohemian mix? money and brains? or (not so) young digerati? It is so myers briggs.
 
Segnalato
jennifergeran | 12 altre recensioni | Dec 23, 2023 |
Interesting use of internet search data to learn what people really think and do.
 
Segnalato
MrsBond | 12 altre recensioni | Jun 27, 2023 |
This was an interesting snapshot of the developing data interpretation scene at the end of the '00s, and smoothly written, although some of the conclusions Tancer came to about how drastically our society is changing didn't quite follow from his data and logical leaps.
 
Segnalato
et.carole | 12 altre recensioni | Jan 21, 2022 |
Like the author, I have to admit that I love data. And this book describes a data-miner’s dream. The author has information about the searches made and websites visited by 10 million users (!) and has demographic information for about a quarter of them. Throughout the book, the author does a great job explaining the data processing behind his conclusions. He writes in an engaging tone and is clearly excited about his work. But what really kept me interested in this book were the cool connections and conclusions he could draw from people’s online behavior.

Read more here...
… (altro)
 
Segnalato
DoingDewey | 12 altre recensioni | Jun 29, 2014 |

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Statistiche

Opere
2
Utenti
300
Popolarità
#78,268
Voto
3.2
Recensioni
13
ISBN
11
Lingue
1

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