Joseph Napolitan (1929–2013)

Marko Rakar, who has run a number of campaign races for national parties and independent candidates, including that of recently elected Croatian President Ivo Josipovic, has chosen to discuss Joseph Napolitan’s The Election Game and How to Win It , on FiveBooks (http://five-books.com) as one of the top five on his subject – How to Win Elections, saying that:

“…The most common mistake is hiring marketing people to run a campaign. But marketing for supermarkets or toothpastes is not the same because you can always go and buy toothpaste at any time. In politics you have a very short time – between 30 and 60 days, depending on what country you’re in, from the announcement of the election to election day..…”.

The full interview is available here: http://thebrowser.com/books/interviews/marko-rakar… (altro)