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Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance covers solid technical grounds in SEO, Facebook, Twitter and Email Marketing. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . In addition, it gives you not only SEO Tips but also premier social media techniques to manage your social media campaign, especially the action plan for Facebook, and proven email marketing management tactics you can apply right away. It lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. In additions, the books Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. It's a perfect book for online marketing practitioners.… (altro)

This is a perfect go-to strategic guide for readers interested in Pay Per Click or Adwords. This book provides startup very valuable tips in setting up online marketing campaign, targeting paid search. It provides online business solution, from demand generation all the way down to conversion while demonstrating abundant ad copy writing tips along with examples that you can refer to immediately. It shows you how to write effective ppc ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers solid grounds in landing page optimization and bidding management with strategic planning and highly valuable tactics. The "Cognitive Search Marketing and Paid Search" also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book, "Cognitive Search Marketing and Paid Search", also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I run into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowing your CPA. Furthermore, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use after they read the this book to readers that are online marketing in digital era!(l… (altro)