Steve Howard
Autore di Modern Muslims: A Sudan Memoir
Sull'Autore
Steve Howard is the director of the Ohio University Center for International Studies. A sociologist by training, he has studied and worked all over the African continent. He directed Ohio University's African Studies Program for twenty-five years.
Opere di Steve Howard
Etichette
Informazioni generali
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Utenti
Recensioni
Statistiche
- Opere
- 10
- Utenti
- 19
- Popolarità
- #609,294
- Voto
- 3.0
- Recensioni
- 2
- ISBN
- 6
Steve Howard, a baby boomer himself, stresses that if you have a product or service you want to sell you need to know the temperaments and buying preferences of your target market. Although he distinguishes the baby boomers in a category of its own I have to disagree what he says is directed for that mind-set only. I'm a baby boomer myself and agree with all he says; however, I also know the principals he addresses effect other generations of buyers as well.
I specifically liked the quote he used by George Bernard Shaw: Do not do unto others as you would have them do unto you, their tastes are not the same. I don't believe there is anything closer to the truth. Howard stresses it is important to know your potential customer and sell to them on their needs, not yours. In the end it's all about them and not you. If you prove to your potential customer that you will provide them with a product or service that will make their life easier they will go for it. But, this also applies to any other potential customer.
I highly recommend this book, not only if you are wanting to break into the baby boomer market but into any market. Howard gives excellent advice that has been proven to work, if you work it.… (altro)