Roger Enrico (1944–2016)

一則可樂的商業歷史故事。

I read this early nineties and all I can remember is how the author is so smug about beating Coca Cola by employing celebrities and taste tests. One scene he tells in the book that sticks to my mind is about Michael Jackson. How he whispered into his ear during the signing of his contract deal, that he would make Coke wish they are Pepsi, or words to that effect.

grappig verhelderend verhaal door de direkteur van Pepsi over de strijd met Coka Cola en met Michael Jackson,en het verbrand incident