April Dunford
Autore di Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Opere di April Dunford
Etichette
Informazioni generali
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Utenti
Recensioni
Statistiche
- Opere
- 2
- Utenti
- 64
- Popolarità
- #264,968
- Voto
- 4.2
- Recensioni
- 2
- ISBN
- 3
• How positioning creates a context to fundamentally shape how people see things;
•The signs of weak positioning, and why traditional positioning statements don't work;
• The 10 steps to find an effective product/company positioning and identify 5 + 1 critical components underlying your positioning;
• How to implement your positioning.
Book summary at: rel="nofollow" target="_top">https://readingraphics.com/book-summary-obviously-awesome/… (altro)