This quick read is basically a teaser for Bourke's sales consulting services. He convincingly identifies the weaknesses in what many companies would call deal coaching, but he offers only a hint of the solutions. If you have read his other free ebook, UnSelling, you can figure out some of them. If you have attended The Complex Sale's RADAR training, you will know a lot more. But if you are coming to this book without that background, you are in the wrong place.
Bourke's book is a must-read for anyone in the consulting business who wants to do a better job of building the type of trust with his or her client that translates to winning deals. The principles are simple and based on sound psychology, and by following them you will be able to better qualify deals and know which ones to spend your precious time pursuing. If you have attended a class taught by Bourke, most of this book may be familiar, and it isn't quite as engaging on the page as he is in person, but it is a valuable refresher, and you can't beat the price!… (altro)
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