Ann Armbruster

The Life and Times of Miami Beach would make a good coffee table book; one of those gorgeous to look at and flip through (even if you don't have the time to read) books. The photography (in both black and white and color) is spectacular.
We begin in 1900. Miami Beach was nothing but spits of sand and swamp. By 1915 keen-eyed entrepreneur Carl Fisher looked at the bug and alligator infested mangroves and said resolutely why not? Why not create a vacation hot spot out of an uninhabited peninsula? In the beginning business was slow. Marjory Stoneman Douglas wasn't impressed with a tourist season that was only two months long.
By the 1920s Miami Beach was a real estate developer's dream. Hotel growth exploded with expensive, over-the-top, grandiose places to stay. Prohibition was a joke as rum runners smuggled alcohol in disguised as fish and shipped it inland marketed as grapefruits or tomatoes. Swim suits could be rented for twenty five cents.
In the 1930s the big names wanted to be seen in Miami Beach. Names like Firestone, Ford, Maytag, Honeywell, Florsheim, Hoover, and Hertz. Eleanor Roosevelt and Charles Lindbergh came to visit.
In the 1940s Miami became a haven for military men.
By the late '50s and early '60s Miami Beach's identity was changing again with visits from tourists from all over. Over two million people were flocking to the Beach paradise. Jackie Gleason, the Beatles, Debbie Reynolds and Desi Arnaz (to name a few) added to the publicity.
Armbruster ends her coffee table book with the wrap up "1970s to present" present means the '80s). The last chapter is a quick four pages dedicated to Miami Beach's flagging economy and reputation and its rebirth and redevelopment.… (altro)