Troy Anderson

'The Way of Go draws from ancient wisdom to offer a completely fresh look at the dynamics of organization strategy. Better yet, every chapter suggests concrete moves that you can make to move your organization into new territory. Anyone looking for inflection points for change will find a treasure trove of possibilities in this useful and entertaining book.'-Lisa Kimball, Executive producer of Group Jazz, Director of The Plexus Institute

'After reading Troy Anderson's book, I am going to recommend that companies seek out Go players to design and manage their business strategies. A delightful account of how playing the game of Go can lead to the development of a superior strategic mind-set.'-Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

'A terrific account. Thanks to Anderson, the strategic lessons from Go are available to anybody. There's a lot here worth learnng. If life is a game of Go, one of your opening moves should be to read this book.'-Wade Lagrone, Director of Product Management, Yahoo! Finance

'This book is a gem-at once thought provoking, entertaining, and strategic. Simple yet deep, playful yet serious, presonsl yet business cdritical. A must read for those who rely on thought before action in the presence of uncertainty.'-Allan Levy, Managing Prtner and COO, Business Performance Management, INc.

'Anderson has sound in this anicent board game the ancient board game the simple truths for achieving an effective boardroom. All managers can benefit from his analysis, which emphasizes the simple tough elegant concepts that are at the core of strategic thinking.'-Myron Roomkin, Robert and Arlene Kogod Fund Dean, Kogod School of Business, American University

For centuries, business, political, and militar leaders thoughout Asia have had a secret weapon for success-the philosophies and strategies found in an ancient bame called Go. Now, Troy Anderson, an entrepreneur, knowledge management expert, Fortune 500 management consultant, and one of only five Americans to train at the Japanese Professional Go Academy, brings these philosophies and strategies to the West.

Leaders and intellects such as Mao Tse-tung, Bill Gates, and John Nash (the game was featured in the movie A Beautiful Mind) as well as many CEOs and political leaders thoughhout Asia are among the 27 million people who have played this simple tow-person board game known as the 'game of geniuses.'

In this unique book, Troy Anderson shares the essential elements of strategy and competition that define the game of Go and shows how these principles can be applied wherever strategy is called for:

Hokw to make use of limited resources and time to produce the largest gain

Which intitiatives to continue and which to abandon

When to lead and when to follow your opponent

How to weigh competing interests among different units

How to enter a market where the competition is already well established

How to proceed to ensure success if the competition enters your market

How to create a strategic plan when the market changes quickly

How to go global but think locally

Go provides experience and understanfing regardiing basic strategic problems that no other art, science, or field, other than war, can readily claim. In addition to an enriching account of how the game of Go has influenced Anderson's life, the valuable lessons imparted here add to a powerful prescription for success-whether you are seeking professional achievement, better competitive understanding stronger personal relationships, or simply a more rewarding life.

Troy Anderson is one of five Americans who have been permitted to train at the Japanese Professional Go Academy. A former senior executive with Red Herring Communicatins and The Industry Standard and a serial entrepreneur, he is currently a principal at the Way of Go, a strategic consultancy, and the managing director of Knowledge Intitatives at the Fannie Mae Foundation in washington, D.C., where he lives.

Contents

Part I The way of go
Part II Go's rules
Chapter 1 Global local
Chapter 2 Owe save
Chapter 32 Slack taut
Chapter 4 Reverse forward
Chapter 5 Us them
Chapter 6 Lead follow
Chapter 7 Expand focus
Chapter 8 Sorry
Appendix: How to play go
Acknowledgments… (altro)