Aspiring movie producer Martin Mirkheim, a befuddled dreamer whose plans for lunching on the fine fare of Hollywood meet endless ruthless challenges from cold-hearted IRS agents, hard-hearted women and a heartbreaking bank account, thinks he has found the perfect path to success in a book written by a charismatic late-night cable TV guru. He sets out to obtain the film rights, enabling him to make the movie that will make his dreams finally come true.