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Sto caricando le informazioni... Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketingdi Jeremy Bullmore
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. 150 pages that wittingly sum up what marketing is today, and has been through the ages. Could be ideal as a quick and dirty eye opener for people that work in marketing "by mistake" and need to be quickly brought up to speed on the demands and needs of today's markets. ( ) nessuna recensione | aggiungi una recensione
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificazione LCVotoMedia:
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