Prior to the final chapter, chapter 10, the book could be viewed as a manual on how to manipulate people. Chapter 10 gets into what to do about it.


Table of Contents
1. The Illusion Of Invulnerability: Or How Can Everyone be Less Gullible than Everyone Else
2. Whom Do We trust? Experts, Honesty, and Likability: Or, the upersalesmen Don’t Look Like Salessmen at All
3. Killing You with Kindness: Or, Beware Of Strangers Bearing Unexpected Gifts
4. The Contrast Principle: Or, How Black Gets Turned into White
5. $2 $2=$5: Or, Learning to Avoid Stupid Mental Arithmetic
6. the Hot Button: Or How Mental shortcuts Can Lead You into Trouble
7. Gradually Escalating the Commitments: Or, Making You Say Yes by Never Saying No
8. Winning Hearts and Minds: Or, the Road to Perpetual Persuasion
9. Jonestown: Or, the Dark End of the Dark Side Of Persuasion
10. The Art of Resistance: Or, Some Unsolicited Advice for Using and Defending against Persuasion

Chapter 10: The Art of Resistance
* Stinging (You fell for it in a non-dangerous situation, then discuss)
* Inoculation (Expose to weak argument first)
* Scripts (Plan your response before hand)
* Practice Critical Thinking PROACT: Problems, Objectives, Alternatives, Consequences & Trade-offs:
** Clearly define Problem
** Specify Objectives
** Consider Alternatives
** Evaluate Consequences
** Consider Trade-offs
** Address uncertainties
** Risk tolerance?
** Plan ahead
* Reframe:

Reframe
There's an old joke about a young priest who asks his bishop, "May I smoke while praying?" The bishop answers emphatically that he may not. Later, the young priest encounters an older priest puffing on a cigarette while praying. The young priest scolds him: "You shouldn't be smoking while praying! I asked the bishop and he said I couldn't." "That's strange," the older priest answers. "I asked the bishop if I could pray while I'm smoking and he told me it was okay to pray any time." (Kindle Location 3125)
- Salesmen are good at framing the question to get the answer they want.

Notes on the Kindle Format
* The Table of Contents is not available as a pull-down
* Many of the number have spaces between digits which makes them ambiguous. I often wondered: Should there be a decimal point in there? ( )

So I picked this book up due to a recommendation from a friend that had been told to read it by another friend. She hasn’t read it yet but it sounded interesting and I went into it knowing nothing beyond the title of the book.
Honestly, I almost put this book down right away, it’s interesting but a lot of the stuff talked about in the beginning of the book is stuff I’ve learned prior to reading it. I would say go into this book open minded though because I got further into the book and became horrified at some of the stuff I learned.
I won’t go into too much depth of the book but mention a few things that stood out.
One being the whole herd mentality. People are less apt to help one another if in a large crowd, assumption being that people likely think somebody else is taking care of it, don’t know how to respond. Or they don’t want to react in fear or looking foolish. The author suggests if your ever in need of help to actually point at people and ask them to do things because people by nature do want to help but need the extra push and as soon as one person is helping, others are likely to fall in line as order has been constructed.
I guess this is obvious, think about the things we see all the time but it’s scary to think about. They talk about at one point a girl being murdered and something like 30 people nearby who heard but nobody reacted. I was jaw dropped throughout this and felt a little sick. Lets not let the crowd dictate our actions but reason. Even if you think it might be just an angry couple nearby. I never want to wake up the next morning thinking “what if I’d made that call, would this person be alive” that’s just such a horrifying thought.
The other thing that really stuck out with me was the power authority has over people without realizing it. Another obvious one I guess but he talks about the Milgram Experiment and I was horrified for so many reasons. With the political stuff going on now I really think everyone should be aware of this in ourselves and remember we all have voices and can do our part if something doesn’t feel right. I could go into a whole long story of all the times I’ve seen this happen and all the fears I have of it not being dealt with.
Can we all hold each other accountable to do our best each day to be conscientious of what’s going on around us and have the integrity to do what we can. If you know me and see me fall short, don’t get mad at me but I do appreciate people calling me out on it so I can recalibrate myself to be the best person possible.
All in all this book had some really wonderful parts to it but I don’t think that what I learned was really the overall intent for the book. It makes me a little sad because personally I feel like these things are more important but I do understand the intent of the book. I’d love to find a book more on the two things I pulled out from it though. It was so interesting/sad/horrifying/depressing/enlightening and I’m sure I’ve got more I could take away from it. ( )