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Sto caricando le informazioni... Teoria e pratica della persuasione: capire la persuasione per esercitarla positivamente e difendersi dai manipolatori (1985)di Robert B. Cialdini
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Cialdini read the world's best-selling business books on selling and marketing, narrowed all the advice town to six principles, researched the scientific evidence for them and tested them empirically if there wasn't any such evidence yet. The result is a book that you need to read if you have ever sold or been sold to. This book will save or make you money. ( ) An outstanding review of heuristics and manipulation we use and are abused by in daily life. How to avoid these traps of thinking and to develop deeper insights in reflective thinking and analysis. A book you will want to read....and reread. One small complaint is the overblown self image of the writer. He can be nauseatingly self imbued with his own cleverness at times. The book despite these shortcomings is full of useful and relevant information and particularly useful for those involved in intelligence analysis or fields where creative thinking is a desirable instrument to develop nessuna recensione | aggiungi una recensione
Ha l'adattamentoMenzioni
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description. Non sono state trovate descrizioni di biblioteche |
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Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)153.852Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Persuasion PersuasionClassificazione LCVotoMedia:
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