This book is about the expanding realm of visual culture, which includes, amongst other things, the fields of architecture, art, design, advertising, photography, film, television, video, theatre performance, computer imagery and virtual reality. It is also about Visual Culture Studies, a relatively new academic discipline, or rather range of disciplines, that scholars employ to analyse visual artefacts.
Unlike many other texts on the same subject, [this book] foregrounds the 'visual' and is systematic and accessible. [It] provides an overview of the subject that pays heed to the achievements of both traditional and new theory and, via references, the reader is directed towards a large body of literature.

...Intended as an introductory guide, this book is designed for undergraduates studying the history and theory of fine arts, design and the mass media.