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Sto caricando le informazioni... Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainmentdi Anita Elberse
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Iscriviti per consentire a LibraryThing di scoprire se ti piacerà questo libro. Attualmente non vi sono conversazioni su questo libro. Questa recensione è stata scritta per Recensori in anteprima di LibraryThing. A great data-driven look at the entertainment industry. Lots of good insight into a unique world. I definitely enjoyed it, but I did find it a bit long and a bit formal given the subject matter. All-in-all I would definitely read other works by this author.Desde Leader Summaries recomendamos la lectura del libro Superventas, de Anita Elberse. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, estrategia y modelos de negocio. En el siguiente enlace tienes el resumen del libro Superventas, Por qué el futuro de la industria del entretenimiento pasa por asumir riesgos e intentar crear productos superventas: Superventas As someone who favors niche movies and TV, Anita Elberse's thesis that entertainment businesses need their blockbusters and superstars to thrive is a sobering reality. I mean, the math actually works in favor of the big risk taker. You just need the millions pull it off. Economics has predicted this trend for a while and it's expected to scale. As globalization gains ground and the long tail (from Chris Anderson's book, The Long Tail) extends ever longer you can bet the base will only get fatter. Questa recensione è stata scritta per Recensori in anteprima di LibraryThing. "Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment" covers a fascinating aspect of our culture, but I don't know if I needed to go through a whole book about it. A great read for those in that business or really interested in it. nessuna recensione | aggiungi una recensione
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap. Non sono state trovate descrizioni di biblioteche |
Già recensito in anteprima su LibraryThingIl libro di Anita Elberse Blockbusters è stato disponibile in LibraryThing Early Reviewers. Discussioni correntiNessunoCopertine popolari
Google Books — Sto caricando le informazioni... GeneriSistema Decimale Melvil (DDC)384Social sciences Commerce, Communications, Transportation Telecommunications (Telegraph, Internet, Cables, Broadcasting, Telephones, Movies)Classificazione LCVotoMedia:
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